MPA Education and Outreach Tool Evaluation Report (2021)

This report, funded by the Ocean Protection Council, highlights the findings and recommendations from research conducted by the California Marine Sanctuary Foundation that assessed the efficacy of select outreach tools for increasing awareness of MPAs among primary coastal user groups. 

The outreach tools evaluated include:

  1. MPA Regulatory Brochures
  2. MPA PowerPoint Presentations
  3. 2020-2021 MPA Social Media Campaign

As the first commissioned evaluation to assess MPA outreach tool efficacy, the results provide invaluable insight into the utility of common outreach tools, providing a better understanding of the success of outreach efforts. The findings elucidate where future investments should be focused to achieve the greatest impact.

Download the full report by clicking the links below.

If you have any questions, contact katelyn@californiamsf.org.

For more information about the California Marine Sanctuary Foundation, please visit californiamsf.org.

Download the MPA Education & Outreach Tool Evaluation Report (15.2 MB)
Download the MPA Education & Outreach Tool Evaluation Report (111.1 MB)
The mission of the California’s Marine Protected Areas Education and Outreach Initiative is to enhance MPA education through enduring partnerships to empower Californians to protect what they know and love.